Our customers span across the UK and all share a deep appreciation for the wonderful craft that is pottery — but how many of you have been to Stoke-on-Trent, the absolute mecca of pottery?
We are inviting all of our customers to consider a visit to Stoke-on-Trent to collect your clay order. Why not make a special journey and organise a memorable day trip to the heart of pottery-making?
We are calling this 'The Great Clay Pilgrimage' — and hoping you will join in!
Stoke-on-Trent is a city steeped in history, culture, and craftsmanship. It is the pottery capital of England — a vibrant city full of truly wonderful ceramic sights and even more wonderful folk. From iconic pottery museums to the remnants of historic pot banks, Stoke-on-Trent offers a captivating journey through the evolution of pottery-making.
So have we tempted you to make a day of it exploring Staffordshire's pottery heartland? Here are some more reasons why you absolutely should…
Potteries Museum & Art Gallery
'A Glimpse into the Past'
Located in the city centre, this cultural hub houses a remarkable collection tracing the story of pottery production in the region. Admire exquisite ceramic pieces dating back centuries — from delicate porcelain to sturdy earthenware — each bearing witness to the skill and artistry of generations of potters.
Highlights include the iconic Spitfire and the renowned Staffordshire Hoard, a treasure trove of Anglo-Saxon gold and silver artefacts discovered in a nearby field.
Gladstone Pottery Museum
'A Journey Through Time'
Step back in time at the Gladstone Pottery Museum — a living tribute to Stoke-on-Trent's industrial heritage. Set within a preserved Victorian pottery factory, this open-air museum offers a captivating insight into the daily lives of pottery workers during the 19th and early 20th centuries.
Explore authentic workshops, kilns, and warehouses where skilled artisans once toiled to produce the city's famous ceramics. Witness traditional pottery-making techniques brought to life by costumed guides and live demonstrations.
Gladstone is also the filming location for The Great Pottery Throwdown — a must-visit for any potter!
Middleport Pottery
'Step Back in Time'
Middleport Pottery is a unique heritage site where you can explore the original Victorian offices and learn about the people and events that have shaped the pottery. Discover the mould store — home to Europe's largest collection of ceramic moulds — and take an inside look at the site's huge bottle kiln, one of the few remaining in Stoke.
Middleport is also home to Burleigh Pottery, with an extensive collection available to purchase in their factory shop.
World of Wedgwood
'Exploring Tradition and Innovation'
From its heritage gallery to its bustling factory floor, the World of Wedgwood offers a symphony of craftsmanship, elegance, and innovation. Whether you're a pottery enthusiast, a history buff, or simply seeking a day of indulgence, this iconic destination promises an unforgettable experience celebrating the timeless allure of Wedgwood's legacy.
After a day of exploration, treat yourself at the on-site restaurant or award-winning tea room, and browse the Wedgwood Flagship Store for fine china, elegant homeware, and exclusive gifts.
Dudson Museum
'Explore a Heritage Collection'
The Dudson Museum is one of the few remaining pottery museums solely dedicated to the heritage of a single company. Boasting a huge collection of Dudson pottery spanning over 300 years, elegantly displayed across two floors.
Moorcroft Heritage Visitor Centre
'Explore Craftsmanship'
Moorcroft continues to uphold its esteemed reputation in the art pottery world, dedicated to heritage techniques and boasting a roster of acclaimed designers. The Centre takes visitors through the ages of ceramic artistry, where every piece tells a story of heritage, craftsmanship, and enduring beauty.
Spode Museum Trust Heritage Centre
'Explore Priceless Artefacts'
Spode is one of England's most renowned pottery manufacturers. Discover the factory's rich history, venture into the renowned Blue Room, and marvel at exquisite displays of fine ceramics and archival films. With an expansive shop on site, Spode is a must-visit.
Uncovering the Living Heritage Trails
'Potbanks'
No visit to Stoke-on-Trent would be complete without venturing along the Industrial Heritage Trail — a route that winds through the city's historic pot banks and industrial landmarks. Bottle ovens and towering chimneys serve as reminders of the city's industrial heyday, while ceramic murals adorning the buildings tell the story of Stoke-on-Trent's proud pottery heritage.
The Potteries Tile Trails
These trails offer a delightful opportunity to explore the city's history and heritage while immersing yourself in its magnificent in-situ ceramics — all at no cost. The series comprises six downloadable introductory tile trails covering Tunstall, Burslem, Hanley, Stoke, Fenton, and Longton.
Embracing Creativity: Pottery Workshops and Studios
For those inspired to try their hand at pottery-making, Stoke-on-Trent offers a range of workshops and studios where visitors can unleash their creativity. Join a hands-on pottery class led by experienced artisans who will guide you through throwing, shaping, and glazing your own ceramic masterpiece.
Whether you're a novice or a seasoned potter, there's something uniquely rewarding about creating your own piece of pottery in the heart of England's pottery capital.
- Throw a Pot: LoveClay
- Paint a Pot: Emma Bridgewater Factory
And Finally: The Humble Oatcake!
No trip to Stoke-on-Trent would be complete without enjoying an oatcake or two from one of the many oatcake shops our city boasts. Our friends at Visit Stoke have compiled a fantastic list of the greatest oatcake shops to visit on your trip.
Where to get the best oatcake in Stoke-on-Trent
Whether you're drawn to historic ceramics or the vibrant creativity of contemporary pottery-making, a visit to Stoke-on-Trent promises a journey of discovery and delight. Come and explore our fascinating city — where the art of pottery is not just a tradition, but a way of life.
