The Potteries

Nestled in the heart of Staffordshire, England, lies the historic city of Stoke-on-Trent, affectionately known as "The Potteries."
Renowned worldwide for its rich ceramic heritage and industrial prowess, Stoke-on-Trent has long been synonymous with the art and craft of pottery.

Early Roots

The story of Stoke-on-Trent's pottery industry dates back centuries, rooted in the region's abundant reserves of clay, coal, and water – essential ingredients for ceramic production. It was during the 17th century that the area began to emerge as a centre for pottery making, driven by the entrepreneurial spirit of local craftsmen and the demand for domestic wares fuelled by Britain's burgeoning population.

Industrial Revolution

The Industrial Revolution of the 18th and 19th centuries brought about a transformative era for Stoke-on-Trent's pottery industry. Innovations in manufacturing processes, such as the introduction of steam-powered machinery and the development of new ceramic materials, revolutionised production methods and propelled the city to prominence on the global stage.

Innovation & Expansion

During this period of innovation and expansion, Stoke-on-Trent became home to a multitude of pottery firms, each specialising in distinct styles and techniques. From the elegant bone china of Wedgwood to the vibrant earthenware of Spode, the city's potteries earned international acclaim for their craftsmanship, quality, and artistic innovation.

Legacy & Heritage

Today, Stoke-on-Trent stands as a living testament to the enduring legacy of its pottery heritage. Visitors flock from far and wide to explore our museums, galleries, and pottery factories, eager to experience first hand the magic of Stoke-on-Trent's ceramic tradition. As locally filmed shows such as The Great Pottery Throwdown and Sky TV’s The Colour Room continue to grow popularity, tourism and interest in the city remains at an all-time high.

The ongoing investment in heritage continues to enrich local attractions year after year, fostering a vibrant cultural landscape that celebrates the rich history of ceramics. This resurgence in ceramic popularity spans across generations, reflecting a timeless appreciation for the artistry and craftsmanship inherent in pottery. With each passing year, the enduring appeal of ceramics only grows stronger, ensuring that its legacy remains alive and thriving for generations to come.

Have you visited Stoke on Trent?

If not, why not?

We are inviting all of our customers to consider a visit to The Potteries to collect your clay order.

Why not make a special journey and organise a memorable day trip to the heart of pottery-making?


We are calling this ‘The Great Clay Pilgrimage’ and hoping you will join in!